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Why It’s Important To Know Your Audience

Do you know your audience? This is one of the most important aspects of putting on a presentation especially when it comes to delivering a message for your company. After all, the company’s direction and your own career might depend on how the audience reacts. Find out what you need to know before you deliver your next presentation below:

Beautiful business woman is speaking on conference.

There’s a very fine line between putting on a successful presentation and one that fails miserably. If you do well, you could get a promotion or open up a door to a new job and a new life, but if your presentation doesn’t have the impact you had hoped for you could find yourself in a world of trouble. So, what’s one of the first steps in the right direction? Knowing your audience size and becoming familiar with your surroundings are key starting points.

Whether it’s your friends, a couple of coworkers, or the president and board of directors knowing who your audience is will determine the approach you need to take. It’s vital to understand the level of formality and the types of people you will be speaking to so you can properly prepare.

Now that you know the types of people that will be listening to you present, you should also find out how large the audience will be. This information can help you stay focused and give you an idea about how to plan for the actual presentation. If it’s a large audience, you can prepare to speak clearly and directly with little interruptions, but if you have a smaller audience it’s a good idea to pause for questions throughout.

Where is this meeting taking place? Becoming familiar with the room will help you prepare, especially when it comes to the equipment you’ll need. If it’s a large conference room or auditorium you may want to consider displaying your presentation on screens for the whole audience to see and you might consider a microphone and speakers so it can be heard. Not sure what you’ll need? Don’t worry, that’s where we come in.

Call on CitiView Audio Visual to take care of all your equipment needs. We have the tools and expertise to help organize your event so give us a call today at 212-632-5196.

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PowerPoint Presentation Tips

When it comes to PowerPoint presentations a little bit of preparation goes a long way. After all, who wants to sit through another boring slideshow? Want to learn how to add a little pep to your presentation? See below for a few tips:

  1. One Step At A Time: in order to keep your audience focused on what you are saying, it’s a bad idea to display multiple bullet points at once. If you put up the entire slide at the beginning, they will likely read the entire thing before you hit on each point. Stick to showing one topic or focal point and move on to the next only once you have finished the previous thought.
  2. Keep It Short And Sweet: stay away from paragraphs. Big chunks of text will cause your audience to lose attention and become bored. The slides are there to highlight important points, not to display your entire presentation.
  3. Ask Questions: provoke some thought, arouse interest and keep the people engaged. There’s no better way to do this than by asking questions. Give them a short quiz to test their knowledge.

Need a projector or HD projection screen for your next event? At CitiView Audio Visual we offer projectors from 2.5k lumens to 20k lumens and screens from 5ft to 20ft wide so give us a call today!