Why It’s Important To Know Your Audience

Do you know your audience? This is one of the most important aspects of putting on a presentation especially when it comes to delivering a message for your company. After all, the company’s direction and your own career might depend on how the audience reacts. Find out what you need to know before you deliver your next presentation below:

Beautiful business woman is speaking on conference.

There’s a very fine line between putting on a successful presentation and one that fails miserably. If you do well, you could get a promotion or open up a door to a new job and a new life, but if your presentation doesn’t have the impact you had hoped for you could find yourself in a world of trouble. So, what’s one of the first steps in the right direction? Knowing your audience size and becoming familiar with your surroundings are key starting points.

Whether it’s your friends, a couple of coworkers, or the president and board of directors knowing who your audience is will determine the approach you need to take. It’s vital to understand the level of formality and the types of people you will be speaking to so you can properly prepare.

Now that you know the types of people that will be listening to you present, you should also find out how large the audience will be. This information can help you stay focused and give you an idea about how to plan for the actual presentation. If it’s a large audience, you can prepare to speak clearly and directly with little interruptions, but if you have a smaller audience it’s a good idea to pause for questions throughout.

Where is this meeting taking place? Becoming familiar with the room will help you prepare, especially when it comes to the equipment you’ll need. If it’s a large conference room or auditorium you may want to consider displaying your presentation on screens for the whole audience to see and you might consider a microphone and speakers so it can be heard. Not sure what you’ll need? Don’t worry, that’s where we come in.

Call on CitiView Audio Visual to take care of all your equipment needs. We have the tools and expertise to help organize your event so give us a call today at 212-632-5196.